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Hey, I'm Andrew!

I direct the creation of creative content and lead teams to design for user centered experiences.

I am deeply passionate about design and dedicated to creating impactful content that enhances the lives of my end user. As a leader, I foster an environment of positivity and creativity, empowering my teams to thrive and achieve remarkable growth. During my tenure at 3M, I spearheaded the establishment of the first-ever mixed reality design group, leading the way for UX best practices and brand design guidelines in this exciting emerging field.

Below is a selection of projects that exemplify my ability to lead design initiatives, empathize with customer needs, and push the boundaries of new technologies. Among these notable projects are a range of phone applications, research projects, and mixed reality prototypes. My team focused on developing these innovative tools, positioning us at the forefront of the new digital revolution.

FEATURED PROJECTS

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Urban Mobility - City Limits

A virtual reality experience that gives viewers an empathetic look at the dangers vulnerable road users face and the urban street design solutions to help them.

Virtual Reality | User Centered Sales Tool

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Safe Driving Challenge

A virtual reality simulation that allows the user to experience the challenges of navigating a road without high quality retroreflective material.

Virtual Reality | Game Design

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3M Command Strip™ AR

A wearable augmented reality application that allows the user to design gallery walls and hang pictures without the need of measuring, marking, or leveling.

Augmented Reality | UX Design

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FASARA™ + DI-NOC™ AR

This phone app is an AR tool to showcase product catalogues. It was developed to better connect with customers and help our sales team.

Augmented Reality | UX Design

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Label Redesign

A package redesign project for reflective signage sold to sign manufacturing shops.

Graphic Design | Design Research

3M Post-it™ Mural AR

A wearable augmented reality application that allows the user to quickly and easily put up a Post-it Note mural. Showcasing the fusion of physical products and the metaverse. 

Augmented Reality | UX Design

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AR HUD Demonstration

A virtual reality simulation that showcases what the future driving experience could be like when enhanced AR HUD solutions become available to auto manufactures.

Virtual Reality | Video Production

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Graphic Design Examples

A collection of Graphic Design work examples including campaign brochures, websites, logos, and print ads.

Graphic Design | Creative Direction

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